Color theory" refers to studying how colors relate to each other, including their combinations and visual effects, often visualized using a color wheel.
The gradient is a smooth transition between two or more colors, creating a gradual blend that adds depth and visual interest to a design.
Evoking Emotions & Setting the Mood
Establishing Brand Identity
3. Enhancing Visual Hierarchy & Focus
Adding Depth & Dimension
Creating Harmony & Balance
Examples of such colors are: Red, Orange, Yellow, along with their derivatives such as gold or peach. Psychological Effect Elicits a sense of warmth, energy, passion, and excitement. Associated with fire, sunlight, and autumn. Creates urgency (used in assistance during selling). Common on Usage Advertising & Branding: Warm colors, for example, red and yellow, used by brands such as McDonald's stimulate appetite and grab attention. Interior Design: Warm colors in rooms make them feel cozier and welcoming. Illustration & Art: Express passion through love, high enthusiasm, or simply happiness.
Cool Colors (Calm & Refreshing) Examples: Blue, Green, Purple, and variations (like teal or lavender) . Psychological Impact: These colors evoke feelings of peace, trust, relaxation, and professionalism. They are often linked to elements like water, sky, nature, and winter, and can impart a futuristic or corporate vibe. Common Uses: Branding & Design: Tech companies such as Facebook, Twitter, and LinkedIn utilize cool colors to foster a sense of trust. Health & Wellness: Blues and greens are commonly found in hospitals and spas to encourage relaxation. Illustration & Art:
Every artist has a story, and mine begins with a single sketch—a rough idea that transformed into a lifelong passion. What started as doodles on paper evolved into digital creations that bring imagination to life. Discovering the World of Digital Art Like many artists, I was drawn to the world of creativity at an early age. Pencil and paper were my first tools, but as technology advanced, so did my curiosity. The first time I picked up a digital pen and explored the limitless possibilities of software, I knew this was more than just a hobby—it was a calling.